Hey guys and gals. Thanks for dropping by. Welcome to a short video series we’re doing specifically on this topic – How to Network Market. This is part one; we’re going to talk about mindset. So let’s jump right in.
How To Network Market
The first thing we’re going to talk about is what is it. What is network marketing? Networking marketing is really simple to understand. A company has a product or set of products and rather go through what would be considered a “traditional marketing means” where they are putting out advertisements, they are shopping it to distributors, and they are getting it in stores – rather than spend the money and the time to go through that traditional marketing avenue – what they do is they find people such as myself, yourself, and people like us who are interested in representing the product, becoming a distributor – that’s a common word – and representing the product. And for that representation, they receive compensation based upon the size of the group or the vastness of the number of people that they actually contact that use the product.
Now, generally, the deeper you go – so you have one level, two level, three level to a hundred levels – the more compensation that you’re going to receive. So you are literally building a network of people that use or distribute the products of the company. And based upon the size of that network, your compensation grows – based upon how much volume is in your network.
There are many different compensation models and we’re not going to really talk about that today. That would be specific to the company you’re in or the company that you’re possibly looking at. And so, that would be a topic for a different video. Just know that network marketing is a “non-traditional marketing avenue” where it is a direct company – distributor relationship and the distributor – yourself or myself – is compensated based upon the size of their network and the amount of volume that’s processed, generally, on a monthly basis through that network. Cool? I hope that helps.
So, number two. Let’s talk about short term or long term. Short term is not something you should be thinking about in network marketing. The reason why most people get involved in network marketing is because it has a residual income effect. You can literally work for a period of time – whatever that is for you – and, based upon the people that get involved with your network – based upon their mindset and their personal goals -, you can actually create sort of, a lot of people call it, a walk away income. Meaning you could actually stop working and if there are enough people below you who have kind of caught the dream and are still continuing to build their business you’re continuing to get compensated.
So network marketing is generally a long term approach. And in my experience, people who come into network marketing and have a short term approach are the people who are generally very disappointed in the outcome. So you want to look at network marketing as a very long term affair; asking yourself ‘how much income can I generate over this year? How much income can I generate over the next three years? Five years? Ten years? What would my life be like when I work this business and build my network over the next five years?’ So it’s a very long term approach to business and it has some exceptional rewards for the people who stick with it long term.
Let’s talk about number three. This is not a business for everyone. And this mindset, right here, is one of the reasons why a lot of people really fail at network marketing. The mindset is this. If I’m involved, everyone I know will want to be involved. And while that would be great and we would all make tons of money if that were true, it’s simply not the case. And you’re not really looking for everyone. You’re looking for people who will work the business with you – and this is going to come as a surprise here – or without you. You’re looking for people who want to work the business and want to make money, and no matter what, they see the vision of your company. They see vision of network marketing as a business and as an income stream. And if you quit tomorrow, they would continue to build your business. That’s ultimately the people that you’re looking for.
And the reason why this is disappointing is a lot of people come and they go, ‘you know what? My friends are going to get in, and this is going to happen, and that is going to happen’. And after they’ve gone through their twenty, or thirty, or fifty, or a hundred friends, and they’ve talking to them and they’re not interested in that particular product or they have a stigma against network marketing and they don’t join your opportunity, you go, ‘well, this thing doesn’t really work’.
Well, it’s been proven over, and over, and over again that network marketing does really work and you just have to look for people, like yourself, who are committed to changing their lives and are committed to creating a residual long term income stream.
So I’m hoping this helps with putting your head in the right place. Let’s recap.
Networking marketing is an alternative business model where the distributor and the company have a direct relationship and the distributor is compensated on the total volume that is processed every month generally in their network over many different levels. Multiple different ways of compensation that companies bring forth, but that’s the basic model.
Number two – is it short term or long term? It is a long term business. Don’t be thinking short term. If you’re thinking short term, this is simply not for you. You want to be in long term, asking yourself “how much money can I generate for myself on a monthly basis over the next three, four, five, ten years?”
And this is not a business for everyone. You’re looking for business people, people who will take initiative, people who will commit to the journey, and people who will work it with you or they’ll work it without you.
I hope this helps to answer your question ‘How to Network Market?’ This is part one. Click on part two and let’s talk about some statistics.