Three Essential Marketing Tools For Your Network Marketing Business – Part I

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Hey guys. It’s Christopher Hussey. Thanks for tuning in. This is part one of a series that we are doing called “Three Essential Marketing Tools for Your Network Marketing Business. Today, we are going to talk about the first one, and I am calling it the handshake.

So, I’m going to talk about two sides of this real quick. The handshake is very simple. The handshake portion – what I mean – is that you have got to reach out and meet other people. There is simply no opportunity that you know the amount of people in your life in order to explode your networking marketing business.

Now, I was just coaching with a friend of mine, and there is one little statistic that you hear a lot. And if you own this statistic, then you really understand what it is going to take for you to build out and really have profitability; and really have an impactful network marketing business. The statistic is this.

It’s going to take twenty to thirty people for you to find that power person in your network marketing group. Now, the other twenty to thirty people that don’t really it kill it, that don’t really jump out there, they’re going to be your customers. They are going to buy product from you and you are going to make some money. Maybe one of those people is going to lead you to that power person. Maybe you’ve heard the term “a dud can lead you to a stud”, so you have got to be willing to simply reach out your hand in some way -
physically or in an electronic Internet sort of way – and meet new people.

I just came from lunch with my wife. And as I’m checking out, there was a woman there. My primary business opportunity is all over the world and we have a really vibrant Chinese team right now. I have a great leader in that area. And there was a Chinese woman standing there and we got into a conversation. And this, literally, sixty to a hundred and twenty seconds later, after we were just bantering back and forth; I looked at her and asked her if she was Chinese and she replied, ‘yes’. I asked her what part of China she was from and she told me. And I said, ‘I know this is kind of forward, however, there is an opportunity were not going to see each other again. I have a business opportunity – I have a great Chinese division – and I am looking for someone who would like to make a little bit of extra income without really affecting what they are currently doing for a living. Do you know anybody that could use a little extra money?’ And she
thought abut it for a second – she kind of cocked her head to the side – and she said, ‘you know, I do have a friend who is looking to make some extra money. Is it in China?’ And I said, ‘yeah, we have a business in Shanghai as well as other provinces. It is really all over the country’. She said, ‘let me get your number’. So I pulled out and gave her my card and said, ‘why don’t I get your number so I can follow up with you’; and she pulled out her card, wrote her cell phone number on it and gave it to me.

Now, that was just me reaching out my hand and going, ‘hey, what’s the opportunity that this could be a fit?’ What if she had said no? Well, if she had said no, you know what? I got a little bit of practice; making my confidence better. I, personally, am not attached to the outcome of my handshake. I don’t really care what people say after I reach out my hand. I care that every single day I reach out my hand a number of times. And that makes me more confident and that makes me more readily available to help the people in my team be more confident.

People in your team won’t do what you don’t do. You can’t teach them to do things that you don’t really have an ownership of. So the more you reach out your hand and you extend your opportunity – notice how I said that – to people that you don’t know, the more you are able to help other people on your team do the same thing.

So that’s physically. You also have to take ownership that – we’re going to talk about this later in the series – the Internet is a big thing. And for those of you that are unfamiliar with attraction marketing, that needs to come something that you really absolutely own and are really learning more about. So, you have to be able to put value into the marketplace and reach out your hand in an Internet sort of way. You have to put value into the marketplace. Have people want to be around and interact with you so that you have the opportunity to actually go, ‘hey, would you like to become involved in my primary opportunity?’

So here’s the challenge for today. Here’s what I want you to do. Wherever you are in your life – whether you’re working, or your playing, or whatever it is – the first thing I want you to do is this. I want you to own that you are the driver of your network marketing opportunity. Not your up-line, not your down-line, not your sideline, not the people that would love to see you succeed, but you. You are the driving force in your personal network marketing opportunity. So first you have to own that. Whatever thoughts you have to do in your head, the beginning of your business is you.

Today, as you’re going out, I want you to do this. I want you to get five people to tell you that they are not interested in being in business with you. I want you to get five people. I don’t care who they are. It’s more about the action of you reaching out your hand and saying, ‘hi. My name is Christopher. I have an opportunity. I’m looking for a person just like you and it gives the person the opportunity to make some money without impacting what they currently do. Do you know anybody who’s looking to make some extra bucks?’ So, if you do that, something’s going to happen on the other end. The person is either going to be totally not interested and go, ‘no, get out of my face’ – great you got one – or they’re going to say, ‘well, what’s the opportunity?’ What I want you to do at that point is say this. Say, ‘you know what? I actually have another appointment, but if you’re interested or you know someone, I would really like to talk to you as soon as I’m done with this appointment. Can I get your name and phone number, and I’ll call you in a couple hours?’

Here’s the reason why I want you to take that step. You either have to do one of two things. You either have to get the information and exit the conversation and follow up, or you have got to be prepared to develop that relationship and do a full presentation and ask for the order right then. The mistake that a lot of people make is very simple. They talk about it, they talk around it, they him and ha about it, and people don’t get all the information and they end up making a decision that isn’t an informed decision. So, the best piece of advice that I can give to you is, get the contact information – just practice getting the information – and exit the scenario. Follow up later. Create an appointment. Create a time when you can do a full presentation.

I want you to do that five times today. I want you to get five ‘I’m not interested’s’. The probability is that if you go through this process and you are dead set on finding five people who are absolutely positively not interested in doing business with you, one of those people along the way is going to say that they’re interested. And wouldn’t it be great if today someone said, ‘you know what? I’m really interested in talking to you about making some extra money’.

That’s what I mean by the handshake. You are absolutely the driving force in your business. You must get to a place where you can reach out your hand, and meet people, and simply ask them, ‘are you open to hearing about what I have to say?’ Don’t be tied to the yes. Be tied to the no. Reach out and say, ‘hi, my name is Christopher. I have an opportunity. Do you know anybody who’d be interested in making some extra money while not at all affected what they’re currently doing? Yes or no?’ They’re going to say yes or they’re going to say no. We don’t care. We’re just interested in reaching out the hand and getting into that habit.

I really hope this helps. If you’re somewhere else on the Internet, come visit me on ChristopherHussey.com. Put your comments down below. I’d love to interact with you guys. If there’s something special that you want to hear or question you want to ask do let me know.

Thank you, thank you, thank you so much for letting me do what I love to do. I’ll see you guys later.

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