Blogging is an incredible – if not the most effective – way to build your business online. One of the biggest challenges that many business bloggers have is understanding WHY they have a blog in the first place.
Why do you have a blog for your business? The answer is simple. To capture leads. That’s the reason. If your blog doesn’t capture leads, then it is simply NOT fulfilling it’s role in within your business plan. So, in today’s article, I am going to introduce you to 12 different ways to capture leads on your blog.
In addition to a simple explanation of each capture type, I have also created an example for you to take a look at so you can know exactly what we are talking about. Before we are done, I will even suggest what I feel is the easiest way to have all of these capture types on your blog. Let’s start with the list.
Here it is :
- On Load Popup
- Top Slider
- Sidebar Widget
- In Content
- Click Popup
- Click Redirect
- Slide In
- Post Footer
- Footer Widget
- Major Footer
- Exit Intent
On Load Popup
- The on load popup is pretty much exactly what it sounds like. As soon as a visitor lands on a page, a popup is displayed that gives them an opportunity to opt-in to your offer.
- The top slider – also called scroll mat – is also a capture type that loads as soon as a visitor lands on the page. What sets this capture type apart is that it scrolls in from the top of the page and makes your offer. The visitor has the opportunity to login or close the offer and then moves on to the main content.
- The ribbon is a – generally – thin bar that either appears or slides in at the top or bottom of the page. One common way to use the ribbon is to allow the page to load and give the visitor time to start reading the content. The ribbon then slides in and catches the readers attention therefore drawing attention to your offer.
- Top Ribbon Example
- Bottom Ribbon Example
- The sidebar widget is possibly the most common implementation of a capture type. Using either a clickable image or an actual opt-in form, you place your offer in the sidebar so that while the user is reading through the content they see your offer and have the ability to click or opt-in.
- The in content capture type is another one that is exactly what it sounds like. As the visitor is reading through your content, there is your offer. It can be a link, an image or even a full opt-in form. Whichever you use, you are assured that everyone who reads your article will be exposed to your offer.
- The click popup can be used anywhere that you can put content on your blog. It is really simple. The visitor clicks the link or image and the popup is activated with your offer. Because of it’s versatility, the applications of this capture type is virtually unlimited.
- The click redirect is similar to the click popup except for one important distinction. The user is redirected to another page when they click the image or text link. One of the easiest ways to understand this application is to think about affiliate products. You put a link or image on your blog that – when clicked – takes the visitor to a new page hosted by the affiliate company.
- The slide in is a rather new type of capture type and it really catches the visitors attention. As the visitor scrolls down the page and reaches a certain point – that you decide on – your offer slides in from the side of your blog and catches the visitors attention.
- The post footer capture type resides at – you guessed it – the end of the post. The visitor reads your content and when they reach the end of your post, there is your offer.
- The footer widget is the same as the sidebar widget with one major distinction. Most marketers don’t think about the power that this part of the blog offers. Your visitor has finished reading your content and, if they are looking at your footer, it’s because you have captured their attention and they are looking for more. This is a REALLY great way to make an enticing offer.
- The major footer is the anchor of your blog. Think of it like this. It’s a last ditch effort to put your offer in front of your visitor. It is generally a large ad that takes up the entire width of the page and simply cannot be overlooked once your visitor scrolls all the way to the bottom of your blog.
- The exit intent is literally the last line of defense for capturing your visitors information before they leave your blog. There are some popular plugins that don’t offer this feature because of licensing issues and that single element should disqualify them as a potential tool on your blog. The only reason to publish a blog for your business is to capture leads and the exit intent is your last opportunity before your lose the visitors attention.
There they are. Twelve different capture types for your blog. But, a word of warning. You don’t want to use all twelve on every page and maybe not even all twelve on your whole blog.
I promised that I would tell you how to get the functionality for each of these types on your blog. Well, it’s actually pretty easy. You just have to have the write tool. and that tool is Thrive Leads. It is – by far – the best lead capture tool available today for the wordpress architecture. You owe it to yourself to check it out. Click here to learn more about Thrive Leads.
To your success,